Method and system to remind users of targeted offers in similar categories

A method, comprising:

• providing an executable script embedded in a graphical user interface of a user's financial account;
• using the executable script to gather transaction data from a user's financial account, wherein the user's financial account is a financial institution account that is maintained on behalf of the user;
• analyzing the transaction data for transactions by the user;
• selecting at least one offer to present to a user by:
• applying at least one rule dictated by a merchant to a set of offers to be provided to the user;
• applying at least one rule dictated by a financial institution to the set of offers;
• and
• applying a filter to identify offers with a highest likelihood of being accepted by the user given the transaction data;
• presenting the at least one selected offer to the user;
• receiving an authorization request from a merchant for a user transaction for an item by a remote computer;
• analyzing, using a programmed processor of the remote computer, the authorization request to determine a category of the merchant or a category of the item and determining if the at least one selected offer is for a merchant or an item in a related but different category from the merchant or the item for which the authorization request was received;
• generating a reminder to transmit to the user of the at least one selected offer if the at least one selected offer is for a merchant or an item in a related but different category from the merchant or the item for which the authorization request was received;
• and
• transmitting the reminder for presentation to the user.