Method and apparatus for content presentation in association with a telephone call

A non-transitory computer-readable medium storing instructions that, when executed by a processor, cause the processor to perform a method of facilitating presentation of content to a user of a communication device in association with a communication connection between the communication device and a destination device operated by a destination party, the method comprising:

• receiving, from the communication device, a signal indicating initiation of the communication connection through activation, by the user, of a control associated with initial content presented on the communication device;
• presenting the initial content on the destination device in association with the communication connection, while the initial content is presented on the communication device;
• obtaining updated content generated at the destination device;
• and
• forwarding the updated content for presentation on the communication device.

An apparatus for facilitating presentation of content to a user of a communication device in association with a communication connection between the communication device and a destination device operated by a destination party, the apparatus comprising:

• one or more processors;
• and
• memory storing instructions that, when executed by the one or more processors, cause the apparatus to:
• receive, from the communication device, a signal indicating initiation of the communication connection through activation, by the user, of a control associated with initial content presented on the communication device;
• present the initial content on the destination device in association with the communication connection, while the initial content is presented on the communication device;
• obtain updated content generated at the destination device;
• and
• forward the updated content for presentation on the communication device.

A system for facilitating presentation of content to a user of a communication device in association with a communication connection between the communication device and a destination device operated by a destination party, the system comprising:

• a communication server comprising a non-transitory computer-readable medium storing instructions that, when executed, cause the communication server to:
• receive, from the communication device, a signal indicating initiation of the communication connection through activation, by the user, of a control associated with initial content presented on the communication device;
• and
• forward to the communication device updated content for presentation on the communication device;
• and
• the destination device comprising a non-transitory computer-readable medium storing instructions that, when executed, cause the destination device to:
• present the initial content in association with the communication connection, while the initial content is presented on the communication device;
• and
• generate the updated content under control of the destination party.