Measuring Sharing Behavior and Audience Coverage in Online Communities

A system for measuring sharing behavior and audience coverage for one or more users, the system comprising:

• memory;
• one or more processors;
• one or more modules stored in memory and configured for execution by the one or more processors, the modules comprising:
• an input processor module configured to extract sharing data from one or more sources of sharing data and generate, for each user of the one or more user, time-ordered sharing data based on the extracted sharing data, wherein the sharing data comprises one or more user logs, wherein the one or more user logs include one or more instances of information sharing by the user, and wherein each instance of information sharing includes shared content from the user to a respective one or more recipients of the shared content;
• a data processor module configured to process the time-ordered sharing data from the input processor and perform, for each user of the one or more users, one or more statistical evaluations to identify a respective one or more audience types corresponding to the respective one or more recipients of the shared contents for each of the one or more instances, and further configured to determine, for each user of the one or more users, a proportion of information sharing by the user to each of the respective one or more audience types over a predetermined period of time, wherein the determined proportion of information sharing to each of the respective one or more audience types helps define, in part, a pattern of audience diversity for information sharing over time for the user;
• and
• a visualization processor module configured to provide for display one or more graphical representations of the one or more statistical evaluations from the data processor module, and further configured to generate a first graphical representation based on the proportion of information sharing to each of the one or more audience types.

A non-transitory machine-readable medium comprising instructions stored therein, which when executed by a machine, cause the machine to perform operations comprising:

• receiving, for each user of the one or more users, data aggregating one or more instances of information sharing by the user over a predetermined period of time, wherein each instance of information sharing includes shared content from the user to a respective one or more recipients of the shared content;
• identifying, for each user of the one or more users, a respective one or more audience types corresponding to the respective one or more recipients of the shared content for each of the one or more instances;
• determining for each user of the one or more users, a proportion of information sharing by the user to each of the respective one or more audience types over the predetermined period of time, wherein the determined proportion of information sharing to each of the respective one or more audience types helps define, in part, a pattern of audience diversity for information sharing over time;
• determining a proportion of all of the instances of information sharing during the predetermined period of time over all of the audience types;
• and
• generating, for each user of the one or more users, a respective first graphical representation based on the proportion of information sharing by the respective user to each of the one or more audience types.