Method of generating market intelligence
AssigneeGlobalTrack Africa Limited
InventorPetrus W. A. Smits
Life of this patent
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Abstract
Disclosed is a method of generating market intelligence which includes the steps of providing an incentive to a social media service subscriber to allow access to his social media account data and geographical location data of a mobile communication device associated with the subscriber, accessing and analysing the subscriber's social media account data and geographical location data related to the subscriber to create a profile of the subscriber, and providing the profile to a third party offering products or services complimentary to the profile of the subscriber.
Claims14
A method of generating market intelligence including the steps of providing an incentive to a social media service subscriber to allow access to his social media account data and geographical location data of a mobile communication device associated with the subscriber, accessing and analysing the subscriber's social media account data and geographical location data related to the subscriber to create a profile of the subscriber, and providing the profile to a third party offering products or services complimentary to the profile of the subscriber.
Dependencies are inferred from the claim text.