Fixed Position Multi-State Interactive Advertisement

A system, comprising:

• a storage device storing an advertisement that includes
• a first set of engagement devices that encourage user interaction with the advertisement,
• respective sets of media assets including a first set comprising one or more initial media assets and a second set,
• a first state including the first set of media assets, and
• a second state including the second set of media assets and a second set of engagement devices;
• and
• a display device that
• includes a primary display space comprising content separate and distinct from the advertisement,
• is in communication with the storage device,
• is configured to display advertisement data, and
• is configured to selectively display a navigation bar within the advertisement, when the advertisement is displayed,
• wherein the navigation bar includes one or more interaction prompts based on the second set of engagement devices, the one or more interaction prompts indicating that, when the advertisement is in the first state, further engagement with one or more of the second set of engagement devices will cause an action by the advertisement, and
• wherein the advertisement is configured to be positioned at a fixed location within the primary display space such that the advertisement remains displayed at the fixed location as a user scrolls the content displayed within the primary display space.