Determining to Provide Content Based on Location of the Content

A system comprising:

• memory storing instructions that are executable;
• and
• one or more processing devices to execute the instructions to perform operations comprising:
• receiving, by the one or more processing devices, a request from a content provider for a content item to incorporate into an output to a computing device, the request comprising one or more elements;
• identifying, by the one or more processing devices, candidate content items based on relevance of the one or more elements to the candidate content items;
• identifying, by the one or more processing devices, which of the candidate content items are at least partly stored in computer memory, the computer memory being at least one of internal to the computing device or external to the computing device and at a location that is based on a location of the computing device;
• selecting, by the one or more processing devices, a candidate content item to satisfy the request, the selecting being based on relevance of the one or more elements to the candidate content items and on whether the candidate content items are at least partly stored in the computer memory, the one or more processing devices giving at least some advantage to candidate content items that are at least partly stored in the computer memory when selecting a candidate content item, the at least some advantage increasing a likelihood that a candidate content item to which the advantage is given will be selected to satisfy the request;
• and
• outputting, by the one or more processing devices, at least an identity of the selected candidate content item to the content provider.

One or more non-transitory machine-readable storage media storing instructions that are executable by one or more processing devices to perform operations comprising:

• receiving a request from a content provider for a content item to incorporate into an output to a computing device, the request comprising one or more elements;
• identifying candidate content items based on relevance of the one or more elements to the candidate content items;
• identifying which of the candidate content items are at least partly stored in computer memory, the computer memory being at least one of internal to the computing device or external to the computing device and at a location that is based on a location of the computing device;
• selecting a candidate content item to satisfy the request, the selecting being based on relevance of the one or more elements to the candidate content items and on whether the candidate content items are at least partly stored in the computer memory, the one or more processing devices giving at least some advantage to candidate content items that are at least partly stored in the computer memory when selecting a candidate content item, the at least some advantage increasing a likelihood that a candidate content item to which the advantage is given will be selected to satisfy the request;
• and
• outputting at least an identity of the selected candidate content item to the content provider.