Electronic book selection and delivery system with targeted advertising

A method comprising:

• identifying, by a content placement engine of a content management system, at least one location for rendering content in an electronic book;
• receiving, via an interface of the content management system from a remote terminal system, information relating to usage of the terminal system;
• identifying, using the content placement engine, at least one content category based on the received information relating to usage of the terminal system;
• determining, using a resource management engine, an available bandwidth of a communication channel between the content management system and the terminal system;
• selecting, using the content placement engine, at least one content item from a plurality of content items based on the identified at least one content category and determined available bandwidth;
• generating, using a retrieval plan generator of the content management system, content retrieval plan information configured to enforce the rendering of the at least one selected content item in the at least one location in the electronic book by the terminal system;
• transmitting, via an interface of the content management system, a copy of the electronic book to the terminal system;
• and
• transmitting, via the interface of the content management system, the content retrieval plan information and the at least one selected content item for rendering by the terminal system in the at least one location in the copy of the electronic book in accordance with the content retrieval plan information.