Method and device for adapting an advertising medium to an area surrounding an advertising medium

Abstract

The invention pertains to a method and a device for adaptation of the advertising content of an advertising medium to an advertising medium environment, which advertising medium being formed as a display means (11), wherein an image capture means (12) registers a target person or a target group present in line of sight with the display means, an image processing means (13) analyses the registered image information as to at least one real parameter (r1, r2, r3) characterizing the target person or the target group or the advertising medium environment, a parameter allocation means (14) allocates an image parameter (b1, b2, b3) to the real parameter, which image parameter defines an image or an image sequence, an image generation means (15) generates an image or an image sequence depending on the image parameter, and a display control means (16) displays the image or the image sequence on the display as advertising content.

Dependencies are inferred from the claim text.