US 2016/0078491 A1Published application

System and method of marketing of reminders

AssigneeVoiceBox Technologies, Inc.

InventorsMichael R. KENNEWICK, SR., Daniel B. CARTER

Life of this patent

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Abstract

In certain implementations, advertisers may be enabled to determine in real-time whether to include their advertisements (or other content) with reminders. As an example, the advertisement opportunity may be provided to the advertisers upon creation of the reminder. The advertisement opportunity may, for instance, comprise an opportunity to purchase an ad placement associated with the reminder. Upon determining that an advertiser purchased the associated ad placement, the associated ad placement may be allocated for an advertisement associated with the advertiser so that an advertisement associated with the advertiser may be presented with the reminder upon a triggering event indicating that the reminder should be presented to the user. When the reminder is provided for presentation to the user, a particular advertisement associated with the advertiser may be presented to the user.

Claims20

Dependent claims

A method for facilitating purchase of ad placements associated with reminders, the method being implemented on a computer system having one or more physical processors programmed with computer program instructions which, when executed, perform the method, the method comprising:

identifying, by the computer system, one or more reminders associated with a user, wherein the one or more reminders comprise a first reminder for the user;
providing, by the computer system, an advertisement opportunity associated with the first reminder to one or more advertisers, wherein the advertisement opportunity comprises an opportunity to purchase an ad placement associated with the first reminder, and wherein the one or more advertisers comprise a first advertiser;
determining, by the computer system, that the first advertiser purchased an ad placement associated with the first reminder;
allocating, by the computer system, an ad placement associated with the first reminder for an advertisement associated with the first advertiser based on the determination that the first advertiser purchased an ad placement with the first reminder;
receiving, at the computer system, an indication to provide the first reminder for presentation to the user;
and
providing, by the computer system, a first advertisement associated with the first advertiser with the first reminder for presentation to the user based on the received indication and the allocation.

4 more elements

A system for facilitating purchase of ad placements associated with reminders, the system comprising:

one or more physical processors programmed with computer program instructions which, when executed, cause the one or more physical processors to:
identify one or more reminders associated with a user, wherein the one or more reminders comprise a first reminder for the user;
provide an advertisement opportunity associated with the first reminder to one or more advertisers, wherein the advertisement opportunity comprises an opportunity to purchase an ad placement associated with the first reminder, and wherein the one or more advertisers comprise the first advertiser;
determine that the first advertiser purchased an ad placement associated with the first reminder;
allocate an ad placement associated with the first reminder for an advertisement associated with the first advertiser based on the determination that the first advertiser purchased an ad placement associated with the first reminder;
receive an indication to provide the first reminder for presentation to the user;
and
provide a first advertisement associated with the first advertiser with the first reminder for presentation to the user based on the received indication and the allocation.

5 more elements

Dependencies are inferred from the claim text.

Facts

Application: 14/855,339Filed 15 Sep 2015
Priority: 16 Sep 2014
Published: 17 Mar 2016
Term ends: Not estimatedThe source records don’t support an estimate.

Classification5 codes

G06Q 30/0257
Targeted advertisements: user requested
G06Q 10/1093
Time management, e.g. calendars, reminders, meetings or time accounting: calendar-based scheduling for persons or groups
G06Q 30/0264
Targeted advertisements: based upon schedule
G06Q 30/0269
Targeted advertisements: based on user profile or attribute