Systems and Methods for Monetizing Online Advertising by Users

A user-controlled advertising system comprising:

• an advertisement content gateway in communication with one or more advertiser systems;
• user data storage in communication with the advertisement content gateway, wherein the user data storage includes a user profile associated with the user device;
• a user device in communication with the advertisement content gateway and a content provider, wherein the user device receives content including first advertising from the content provider, wherein, in response to receiving the content, the user device makes a request to the advertisement content gateway, wherein, upon receiving a response from the advertisement content gateway including second advertising, the user device replaces the first advertising in the content with the second advertising and displays the content on a user interface of the user device;
• wherein, in response to receiving the request from the user device, the advertisement content gateway:
• sends an advertising request to the one or more advertiser systems, the advertising request identifying demographic information from the user profile,
• receives, from the one or more advertiser systems, a set of prospective advertisements, wherein each prospective advertisement is associated with a rate,
• selects an advertisement from the set of prospective advertisements associated with a highest rate,
• when the selected advertisement exceeds a reserve rate defined by the user profile, sends the selected advertisement to the user device as the second advertising.

A user-controlled advertising system comprising:

• an advertisement content gateway;
• a management interface;
• a network interface in communication with the advertisement content gateway;
• a user interface;
• a controller in communication with the advertisement content gateway, the management interface, the network interface, and the user interface;
• memory in communication with the controller, the memory including instructions, that when executed by the controller, cause the controller to:
• receive content including first advertising in an advertising area of the content;
• receive a preference question from the management interface;
• replace the first advertising with the preference question within the advertising area of the content;
• display the content on the user interface;
• receive a preference from the user interface;
• receive second content including second advertising;
• send an advertising request to the advertisement content gateway,
• receive third advertising from the advertisement content gateway, wherein the advertisement content gateway selects the third advertising using the preference;
• replace the second advertising in the second content with the third advertising;
• and
• display the second content on the user interface.