Systems and Methods of Using Social Media Data to Personalize Media Content Recommendations

A method comprising:

• determining, by a media content recommendation system, that a media service account of a new user of a media distribution service has been linked, by the new user, to a social media account of the new user;
• accessing, by the media content recommendation system in response to the determining that the media service account of the new user has been linked to the social media account of the new user, social media data from the social media account of the new user;
• generating, by the media content recommendation system, a media content recommendation personalized to the new user of the media distribution service based on the social media data;
• providing, by the media content recommendation system, the personalized media content recommendation to an access device for presentation to the new user of the media distribution service;
• accessing, by the media content recommendation system, media service interaction data representing one or more interactions of the new user with the media distribution service that occurred subsequent to the providing of the personalized media content recommendation to the access device for presentation to the new user of the media distribution service;
• generating, by the media content recommendation system, an additional media content recommendation personalized to the new user of the media distribution service based on a combination of the social media data and the media service interaction data;
• and
• providing, by the media content recommendation system, the additional personalized media content recommendation to the access device for presentation to the new user of the media distribution service.

A system comprising:

• at least one physical computing device that:
• determines that a media service account of an end user of a media content distribution service is linked to a social media account of the end user;
• accesses, in response to the determination that the media service account of the end user is linked to the social media account of the end user, social media data from the social media account of the end user;
• generates a media content recommendation personalized to the end user of the media content distribution service based on the social media data;
• and
• provides the media content recommendation for presentation to the end user of the media content distribution service.