Location-based advertising in a mobile broadband network

A system for facilitating advertising in an advertising network, the system comprising

• an advertising management system configured to manage advertising content;
• and
• a mobile broadband infrastructure comprising a plurality of base stations configured to provide communicatively coupling of mobile devices to the internet, the communicatively coupling at least partly being established as a mobile broadband connection;
• said mobile broadband infrastructure being communicatively coupled to said advertising management system;
• said advertising management system being configured to select and distribute advertising content to said mobile devices in accordance with advertising rules;
• and
• wherein said advertising rules are configured to enable said selection of advertising content according to at least one of a location of the mobile devices or a location of the base stations.

A non-transitory computer-readable storage medium storing a set of instructions for distributing advertising content in an advertising network, the advertising network comprising an advertising management system configured to manage advertising content;

• and a mobile broadband infrastructure comprising a plurality of base stations configured to provide communicatively coupling of mobile devices to the internet, the communicatively coupling at least partly being established as a mobile broadband connection;
• said mobile broadband infrastructure being communicatively coupled to said advertising management system;
• said advertising management system being configured to select and distribute advertising content to said mobile devices in accordance with advertising rules;
• and wherein said advertising rules provides for distributing said advertising content to mobile devices according to at least one of a location of the mobile devices or a location of the base stations;
• said instructions, when executed by one or more processors, cause the following steps to be carried out:
• the advertising management system receiving a request for advertising content from a first mobile device communicatively coupled to the internet via a first base station;
• the advertising management system selecting an advertising content in accordance with said advertising rules and at least partly based on at least one of a location representation of said first mobile device or a location representation of said first base station;
• and
• distributing the selected advertising content to the first mobile device in response to said request.