US 2016/0078482 A1Published application

System and method of marketing of user requests

AssigneeVoiceBox Technologies, Inc.

InventorMichael R. KENNEWICK, SR.

Life of this patent

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Abstract

In certain implementations, advertisers may be enabled to determine in real-time (as user requests are received from users) whether to include their advertisements (or other content) as part of responses to the user requests (e.g., queries, command, or other user requests). As an example, upon determining a user request based on a user input of a user, an advertisement opportunity associated with the user request may be provided to one or more advertisers. The advertisement opportunity may, for instance, comprise an opportunity to purchase an ad placement associated with the user request. Upon determining that an advertiser purchased the associated ad placement, the associated ad placement may be allocated for an advertisement associated with the advertiser so that a response to the user request will comprise an advertisement associated with the advertiser.

Claims20

Dependent claims

A method for facilitating purchase of ad placements associated with user requests, the method being implemented on a computer system having one or more physical processors programmed with computer program instructions which, when executed, perform the method, the method comprising:

determining, by the computer system, one or more user requests from a user;
providing, by the computer system, an advertisement opportunity associated with the one or more user requests to one or more advertisers, wherein the advertisement opportunity comprises an opportunity to purchase an ad placement associated with the one or more user requests;
determining, by the computer system, that the first advertiser purchased an ad placement associated with the one or more user requests;
allocating, by the computer system, an ad placement associated with the one or more user requests for an advertisement associated with the first advertiser based on the determination that the first advertiser purchased an ad placement associated with the one or more user requests;
and
providing, by the computer system, a response to the one or more user requests for presentation to the user, wherein the response comprises a first advertisement associated with the first advertiser based on the allocation.

3 more elements

A system for facilitating purchase of ad placements associated with user requests, the system comprising:

one or more physical processors programmed with computer program instructions which, when executed, cause the one or more physical processors to:
determine one or more user requests from a user;
provide an advertisement opportunity associated with the one or more user requests to one or more advertisers, wherein the advertisement opportunity comprises an opportunity to purchase an ad placement associated with the one or more user requests;
determine that the first advertiser purchased an ad placement associated with the one or more user requests;
allocate an ad placement associated with the one or more user requests for an advertisement associated with the first advertiser based on the determination that the first advertiser purchased an ad placement associated with the one or more user requests;
and
provide a response to the one or more user requests for presentation to the user, wherein the response comprises a first advertisement associated with the first advertiser based on the allocation.

4 more elements

Dependencies are inferred from the claim text.

Facts

Application: 14/855,343Filed 15 Sep 2015
Priority: 16 Sep 2014
Published: 17 Mar 2016
Term ends: Not estimatedThe source records don’t support an estimate.

Classification5 codes

G06Q 30/0257
Targeted advertisements: user requested
G06Q 10/1093
Time management, e.g. calendars, reminders, meetings or time accounting: calendar-based scheduling for persons or groups
G06Q 30/0264
Targeted advertisements: based upon schedule
G06Q 30/0269
Targeted advertisements: based on user profile or attribute