System & Method of Delivering Content Based Advertising
AssigneeJohn Nicholas and Kristin Gross Trust U/A/D April 13, 2010
InventorJohn Nicholas Gross
Life of this patent
Estimating the term…
Abstract
A system and method are disclosed for presenting relevant advertising to user search queries. The ads can be selected by reference to an underlying content presented in organic search results. The ads can be combined and supplemented with conventional keyword/pay for placement type services to improve ad performance. The system can also be used for testing content related ads in advance of their presentation to potential third party partners in an advertising campaign.
Claims13
A method of serving advertising (ads) on a search engine page with a computing system comprising:
- a. automatically locating and processing a set of webpages to generate a keyword-page index with the computing system;
- b. processing a first query from a user containing a first keyword within a search engine interface with the computing system;
- c. returning a first set of search results responsive to said first query to said search engine interface with the computing system, which first set of search results include a first reference to a first webpage, and a second reference to a second webpage;
- d. identifying and serving a first keyword-based ad for said first query within said search engine interface with an ad serving system based on matching said first keyword to first keyword content associated with said first keyword-based ad;
- e. identifying and serving a second keyword-based ad for said first query within said search engine interface with the ad serving system based on matching said first keyword to second keyword content for one or more webpage keywords associated with said first webpage in said keyword-page index;
- f. wherein two separate types of keyword-based advertisements are presented in a search engine page, including advertisements derived from automatically determined keywords of said first webpage.
A method of serving advertising (ads) on a search engine page with a computing system comprising:
- a. automatically serving a first content based ad to a user within a first content webpage;
- wherein said first content based ad is determined in part for the user by analyzing content of said first webpage and matching it to said first ad;
- and
- b. automatically processing a first query from the user containing a first keyword within a search engine page with the computing system;
- wherein said search engine page is separate from said first content webpage;
- c. identifying and serving a second keyword-based ad for said first query within said search engine page to the user with an ad serving system based on matching said first keyword to first keyword content associated with said second keyword-based ad;
- d. identifying and serving said first content based ad within said search engine interface to the user with the ad serving system along with said second keyword based ad;
- e. wherein two separate types of keyword-based advertisements are presented in a search engine page at the same time to the user, including advertisements served to separate webpages based on a content therein.
Dependencies are inferred from the claim text.