Generating an Advertisement Associated with a Multi-Party Communication Session and a Named Topic

A computer program product comprising a non-transitory computer readable medium encoding instructions that, in response to execution by a computing device, cause the computing device to perform operations comprising:

• receiving, using the one or more computing devices, a request for a display document, wherein the requested display document has associated therewith one or more keyword signals;
• selecting, using the one or more computing devices, an advertisement based at least in part on the one or more keyword signals associated with the requested display document, wherein the advertisement includes additional information and is associated with a multi-party communication session and at least one named topic, wherein the multi-party communication session is associated with one or more moderators;
• selecting, using the one or more computing devices, a named topic based at least in part on a topic specifying input;
• and
• providing for display, using the one or more computing devices, the selected advertisement and the selected named topic with the display document, including providing for a selection element for selecting the multi-party communication session associated with the advertisement.

A system for generating an advertisement, the system comprising:

• a display document request receiver module operable to receive a request for a display document, wherein the requested display document has associated therewith one or more keyword signals;
• an ad selection module operable to select an advertisement based at least in part on the one or more keyword signals associated with the requested display document, wherein the advertisement includes additional information and is associated with a multi-party communication session and at least one named topic, wherein the multi-party communication session is associated with one or more moderators, the ad selection module communicatively coupled to the display document request receiver module to receive the one or more keyword signals;
• a topic determination module operable to select a named topic based at least in part on a topic specifying input, the topic determination module communicatively coupled to receive the topic specifying input;
• and
• an ad display module operable to provide for display the selected advertisement and the named topic with the display document, including providing for a selection element for selecting the multi-party communication session associated with the advertisement, the ad display module communicatively coupled to the ad selection module to receive the selected advertisement.