Distributing content following conversion

A system comprising:

• memory storing instructions that are executable;
• and
• one or more processing devices to execute the instructions to perform operations comprising:
• receiving, by the one or more processing devices, data from a first computing device indicating that a visitor to a Web page has obtained a good or service;
• removing, by the one or more processing devices, the visitor from a first audience segment corresponding to the good or service, the visitor being removed in response to receipt of the data, wherein computing devices associated with members of the first audience segment store a first cookie, the first cookie comprising data indicating an interest in a good or service associated with the first audience segment;
• instructing, by the one or more processing devices, removal of the first cookie from a second computing device that the visitor used to visit the Web page, the first cookie comprising data stored on the second computing device indicating that the visitor has an interest in the good or service;
• and
• outputting, by the one or more processing devices, a second cookie for storage on the second computing device, the second cookie comprising data indicating that the visitor has obtained the good or service, the second cookie being readable by Web pages promoting the good or service to inform the Web pages that the visitor has already obtained the good or service.

One or more non-transitory machine-readable storage media storing instructions that are executable by one or more processing devices to perform operations comprising:

• receiving data from a first computing device indicating that a visitor to a Web page has obtained a good or service;
• removing the visitor from a first audience segment corresponding to the good or service, the visitor being removed in response to receipt of the data, wherein computing devices associated with members of the first audience segment store a first cookie, the first cookie comprising data indicating an interest in a good or service associated with the first audience segment;
• instructing removal of the first cookie from a second computing device that the visitor used to visit the Web page, the first cookie comprising data stored on the second computing device indicating that the visitor has an interest in the good or service;
• and
• outputting a second cookie for storage on the second computing device, the second cookie comprising data indicating that the visitor has obtained the good or service, the second cookie being readable by Web pages promoting the good or service to inform the Web pages that the visitor has already obtained the good or service.