System for selectively communicating promotional information to a person
OwnerStephen G. GIRAUD, Paul J. LINGANEinventors
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Abstract
A system for selectively communicating promotional information to a person, includes a sensing system, a storage device, a controller, and a projection device. The sensing system measures a detectable feature associated with the person sensed by the sensing system and the storage device stores a plurality of promotional segments. The controller uses the measured detectable feature associated with the person for selecting one of the stored promotional segments and causing the projection device to project to the person at the predetermined location the selected promotional segment.
Claims13
An interactive system for identifying, measuring, and tracking consumer exposure to a number of different advertisements or promotional segments, comprising:
- a processor receiving inputs from one or more sensors and, responsive thereto, configured for simultaneously identifying at least one potential viewer and measuring viewer responses and the number of viewers of different advertisements, while displaying different selected advertisements for viewing by the viewer;
- in an idle mode, said processor displaying programmed non-advertisement information;
- said processor invoking an active mode in which a programmed sequence of advertisements is displayed when presence of at least one potential viewer within a proximity range is sensed by said one or more sensors;
- said processor again activating said idle mode and displaying associated non-advertisement information when it is sensed by said one or more sensors that viewers are no longer present within said proximity range;
- said processor determining an activation time period of said active mode and determining portions of the programmed sequence of advertisements that were displayed during the active mode to identify one or more advertisements that may have been viewed by an identified viewer, as well as said viewer's response thereto;
- and
- said processor generating viewer tracking data and viewer response data representative of the time period that the active mode was invoked and portions of the sequence of advertisements that were displayed during the active mode.
Dependencies are inferred from the claim text.