Apparatus and methods for measurement of campaign effectiveness

An apparatus, comprising:

• a consumer module configured to:
• define a control group of consumers from a population of consumers that meet a first criterion associated with a promoted entity;
• and
• define a test group of consumers from the population of consumers that meet a second criterion associated with the promoted entity;
• and
• a measurement module configured to:
• calculate an aggregate first-per-consumer-purchase amount for the promoted entity based on one or more consumer characteristics of the control group;
• calculate an aggregate second-per-consumer purchase amount for the promoted entity based the one or more consumer characteristics of the test group;
• and
• send a signal indicative of a net purchase value based on a difference between the aggregate first -per-consumer purchase amount and the aggregate second -per-consumer-purchase amount.

A non-transitory processor-readable medium storing code representing instructions to cause a processor to perform a process, the code comprising code to:

• define a control group of consumers from a population of consumers that meet a first criterion associated with a promoted entity;
• calculate an aggregate first-per-consumer-purchase amount for the promoted entity based on one or more consumer characteristics of the control group;
• define a test group of consumers from the population of consumers that meet a second criterion associated with a promoted entity;
• calculate an aggregate second-per-consumer purchase amount for the promoted entity based the one or more consumer characteristics of the test group;
• send a signal indicative of a net purchase value based on a difference between the aggregate first-per-consumer purchase amount and the aggregate second-per-consumer-purchase amount.