Managing loyalty rewards

A method for managing loyalty rewards among a plurality of vendors and a plurality of customers, the method comprising:

• receiving at a server customer information from a customer device associated with one of the customers;
• storing the customer information in a customer profile in a database on the server;
• receiving at the server first vendor information from a first vendor device associated with a first vendor;
• establishing a current value of first loyalty points corresponding to the customer associated with the customer device and the first vendor;
• storing the first vendor information in a first vendor profile in the database;
• receiving at the server second vendor information from a second vendor device associated with a second vendor;
• storing the second vendor information in a second vendor profile in the database;
• establishing a current value of second loyalty points corresponding to the customer associated with the customer device and the second vendor;
• receiving first interaction information from one or more of the customer device and the first vendor device describing a first interaction between the customer associated with the customer device and the first vendor;
• updating the current value of the first loyalty based upon the first interaction information;
• receiving second interaction information from one or more of the customer device and the second vendor device describing a second interaction between the customer associated with the customer device and the second vendor;
• and
• updating the current value of the second loyalty points based upon the second interaction information.

A method for distributing loyalty rewards to a plurality of consumers for a plurality of vendors, wherein a vendor device is associated with one of the vendors, the method comprising:

• the vendor device establishing communication with a server and a customer device associated with one of the customers;
• determining that the customer device is in proximity to the vendor device;
• receiving customer identification information from at least one of the server and the customer device;
• displaying the customer information on a display of the vendor device;
• receiving, from a database on the server, a current value of loyalty points associated with the customer corresponding to the customer device and the vendor corresponding to the vendor device;
• recording interaction information concerning an interaction between the customer and the vendor;
• transmitting the interaction information to the server;
• and
• receiving an updated value of the loyalty points from the server in response to the transmitted interaction information.

In a customer device associated with a customer, a method for tracking and utilizing loyalty rewards at a plurality of vendors comprising:

• establishing communication with a server;
• determining that the customer is in proximity to a vendor device associated with one of the vendors;
• and
• in response to determining that the customer device is in proximity to the vendor device:
• receiving the vendor identification information;
• receiving a current value of loyalty points associated with the customer and the vendor from a database on the server;
• displaying the vendor identification information and the current value of the loyalty points on a display of the customer device;
• recording interaction information concerning an interaction between the customer and the vendor;
• transmitting the interaction information to the server;
• and
• receiving an updated value of the loyalty points from the server in response to the transmitted interaction information.