US 2016/0078463 A1 · REFERRAL BASED MARKETING SYSTEM

Abstract

Systems and methods are provided for encouraging product referrals, including providing rewards in response to accepting a purchase transaction request for the referred product, executing a purchase transaction related to the request, and receiving referring consumer identification data. Referring consumer identification may be transmitted to the first electronic device after an account is created. A product data request relating to a referred product may be received from a first electronic device associated with a referring consumer, and the product data may be transmitted to the first electronic device. A purchase transaction request for the referred product and the referring consumer identification may be received from a second electronic device associated with a referred consumer. A reward may be provided to the referring consumer in response to executing the purchase transaction, and may be based on the purchase transaction request. A purchase reward for the referred product may also be provided.

Claims21

Dependent claims

1-15. (canceled)

A networked tracking and communication system comprising:

one or more referral servers each having a processor and memory and storing one or more referral programs, the referral programs configured to:
identify an account loaded on a first program of a first mobile device having a processor and memory,
match the account with at least one entry in an account database stored on the one or more referral servers,
access a product database stored on the one or more referral servers, the account database configured to periodically receive one or more updates from a retailer server having a processor and memory, the retailer server being linked to an electronic retail page, and
transmit product data retrieved from the product database to the first mobile device, the product data including one or more product images and one or more product descriptions;
wherein the first program is configured to transmit the product data and an associated identifier to a second mobile device having a processor and memory, wherein the associated identifier uniquely identifies the account loaded on the first program of the first mobile device;
wherein the transmitted product data is configured to, upon user selection, cause the second mobile device to access the electronic retail page and transmit the associated identifier to the electronic retail page;
wherein, in response to the transmission of the associated identifier from the second mobile device to the electronic retail page, the electronic retail page is configured to cause a transmission of a tracker to the second mobile device, the tracker corresponding to and uniquely identifying the identity of the account loaded on the first program of the first mobile device, the tracker being configured to at least temporarily reside on the second mobile device;
wherein the referral programs are further configured to:
receive a purchase transmission from the electronic retail page, the purchase transmission including identity data, based on information included in the tracker, that identifies the account loaded on the first program of the first mobile device, and
update the account database based on the identity data.

8 more elements

A method of automatically tracking and communicating comprising:

storing one or more referral programs on one or more referral servers each having a processor and memory;
identifying, with the referral programs, an account loaded on a first program of a first mobile device having a processor and memory;
matching, with the referral programs, the account with at least one entry in an account database stored on the one or more referral servers;
accessing, with the referral programs, a product database stored on the one or more referral servers, the account database configured to periodically receive one or more updates from a retailer server having a processor and memory, the retailer server being linked to an electronic retail page, and
transmitting, with the referral programs, product data retrieved from the product database to the first mobile device, the product data including one or more product images and one or more product descriptions;
wherein the first program is configured to transmit the product data and an associated identifier to a second mobile device having a processor and memory, wherein the associated identifier uniquely identifies the account loaded on the first program of the first mobile device;
wherein the transmitted product data is configured to, upon user selection, cause the second mobile device to access the electronic retail page and transmit the associated identifier to the electronic retail page;
wherein, in response to the transmission of the associated identifier from the second mobile device to the electronic retail page, the electronic retail page is configured to cause a transmission of a tracker to the second mobile device, the tracker corresponding to and uniquely identifying the identity of the account loaded on the first program of the first mobile device, the tracker being configured to at least temporarily reside on the second mobile device;
and
the method further comprising:
receiving, with the referral programs, a purchase transmission request from the electronic retail page, the purchase transmission including identity data, based on information included in the tracker, that identifies the account loaded on the first program of the first mobile device, and
updating, with the referral programs, the account database based on the identity data.

9 more elements

Dependencies are inferred from the claim text.

Facts

Application

14/951,127Filed 24 Nov 2015

Priority

1 Oct 2012

Published

17 Mar 2016

Term ends

Not estimatedThe source records don’t support an estimate.

Classification3 codes

G06Q 30/0214
Discounts or incentives, e.g. coupons or rebates: referral reward systems
G06Q 30/0635
Managing shopping lists, e.g. compiling or processing purchase lists: replenishment orders; recurring orders
G06Q
Information and communication technology [ict] specially adapted for administrative, commercial, financial, managerial

Referral based marketing system

Life of this patent

Referral based marketing system

Life of this patent

Abstract

Claims21