Methods and apparatus to monitor media presentations

An apparatus comprising:

• a user information solicitor to collect demographic information from a user;
• a registration data transmitter to transmit the demographic information to a central facility and to receive a panelist identifier identifying the user;
• and
• a web server to serve the panelist identifier to media that is instrumented with monitoring instructions executing on a media device, the monitoring instructions, when executed, to collect monitoring information and transmit the monitoring information along with the panelist identifier to the central facility.

A tangible computer readable storage medium comprising instructions that, when executed, cause a machine to at least:

• collect demographic information from a user;
• transmit the demographic information to a central facility;
• generate a panelist identifier identifying the user;
• and
• host a web server to serve the panelist identifier to media that is instrumented with monitoring instructions executing on a media device, the monitoring instructions, when executed, to collect monitoring information and transmit the monitoring information along with the panelist identifier to the central facility.

A method of monitoring a media device, the method comprising:

• providing a panelist meter to a media device, the panelist meter including a web server to serve a panelist identifier on a local network of a media device;
• providing a software development kit to a media provider, the software development kit to enable the media provider to create monitoring enabled media to request the panelist identifier from the web server of the panelist meter using a web protocol request;
• transmitting the panelist identifier in response to a request from the panelist meter, the request including demographic information associated with a user of the media device;
• and
• collecting media monitoring data from the monitoring enabled media.

An apparatus comprising:

• an interface to provide a panelist meter to a media device, the panelist meter including a web server to serve a panelist identifier on a local network of a media device;
• an SDK provider to provide a software development kit to a media provider, the software development kit to enable the media provider to create monitoring enabled media to request the panelist identifier from the web server of the panelist meter using a web protocol request;
• and
• a registration data receiver to transmit the panelist identifier in response to a request from the panelist meter, the request including demographic information associated with a user of the media device and to collect media monitoring data from the monitoring enabled media.

A tangible computer readable storage medium comprising instructions that, when executed, cause a machine to at least:

• provide a panelist meter to a media device, the panelist meter including a web server to serve a panelist identifier on a local network of a media device;
• provide a software development kit to a media provider, the software development kit to enable the media provider to create monitoring enabled media to request the panelist identifier from the web server of the panelist meter using a web protocol request;
• transmit the panelist identifier in response to a request from the panelist meter, the request including demographic information associated with a user of the media device;
• and
• collect media monitoring data from the monitoring enabled media.