Method of enhancing customer relationship management content and workflow

A computer-implemented method for providing enhanced sales support to users of a customer relationship management (CRM) system, wherein the CRM maintains current and historical business-related data relative to customers, the method comprising:

• identifying a user access activity within the CRM;
• detecting one or more contextual identifiers based at least in part on the user access activity;
• submitting a query to an enrichment database, the enrichment database being distinct from the CRM, the query comprising a contextual identifier;
• receiving enrichment information from the enrichment database based at least in part on the query;
• and
• presenting at least one element of the enrichment information for selection by the user.