Methods and apparatuses for pay for deal advertisements

A method, comprising:

• providing, by a computing device, an advertisement to a customer on behalf of an advertising party, the advertisement comprising a communication reference;
• establishing, by the computing device via the communication reference presented in the advertisement, a connection for real time communications between the customer and the advertising party;
• monitoring, by the computing device, at least a portion of the real time communications between the customer and the advertising party transmitted via the connection established via the reference presented in the advertisement;
• determining, by the computing device based on at least the portion of the real time communications between the customer and the advertising party that is monitored by the computing device, whether or not a deal between the customer and the advertising party has been reached;
• and
• in response to a determination that the deal between the customer and the advertising party has been reached based on at least the portion of the real time communications between the customer and the advertising party over the connection, charging, by the computing device, the advertising party
• an advertisement fee for the advertisement to the customer.