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US 2015/0348104 A1Published application
Cookie derivatives
AssigneeTrueffect, Inc.
InventorsGlynne Casteel, Greg Neal, Ron Hill
Life of this patent
Estimating the term…
Abstract
Cookie derivatives and methods for generating cookie derivatives are provided. A cookie derivative comprises a transformation of at least one portion of data associated with a cookie (e.g., a name and/or data value). The cookie derivative may comprise a persistent or non-persistent cookie derivative that may be stored on a user's computing device (e.g., within a browser). The cookie derivative may alternatively comprise a virtual cookie derivative that is stored on a server (e.g., in a log file, a cache, or other data storage of the server).
Claims20
A method for providing a virtual cookie derivative comprising:
- receiving a request for content at a first party server, the request for content including at least one cookie associated with a first party domain of an advertiser;
- transforming a value component of a name/value pair of cookie data associated with the at least one cookie in response to the request for content to generate a temporary virtual cookie derivative at the first party server, the temporary virtual cookie derivative residing on the first party server for a limited period of time and comprising a derivative data value derived from the data associated with the at least one cookie wherein the operation of transforming cookie data comprises removing privacy related information of the cookie data;
- passing the virtual cookie derivative to a third party ad server outside of the first party domain of the advertiser;
- evaluating, at the third party ad server, the derivative data value of the cookie derivative against targeting data to determine advertisement content to be returned in response to the request for content;
- and
- returning the determined advertisement content from the third party ad server in response to the request for content,
- wherein the at least one cookie is not modified at a client browser.
4 more elements
A non-transitory computer readable medium storing instructions for execution on a processor to perform a method comprising:
- receiving a request for content at a first party server, the request for content including at least one cookie associated with a first party domain of an advertiser;
- transforming a value component of a name/value pair of cookie data associated with the at least one cookie in response to the request for content to generate a temporary virtual cookie derivative at the first party server, the temporary virtual cookie derivative residing on the first party server for a limited period of time and comprising a derivative data value derived from the data associated with the at least one cookie wherein the operation of transforming cookie data comprises removing privacy related information of the cookie data;
- passing the virtual cookie derivative to a third party ad server outside of the first party domain of the advertiser;
- evaluating, at the third party ad server, the derivative data value of the cookie derivative against targeting data to determine advertisement content to be returned in response to the request for content;
- and
- returning the determined advertisement content from the third party ad server in response to the request for content,
- wherein the at least one cookie is not modified at a client browser.
4 more elements
A method for providing a virtual cookie derivative comprising:
- receiving a request for content at a first party server, the request for content including at least one cookie associated with a content provider domain;
- transforming a value component of a name/value pair of cookie data associated with the at least one cookie in response to the request for content to generate a temporary virtual cookie derivative at the first party server, the temporary virtual cookie derivative residing on the first party server for a limited period of time and comprising a derivative data value derived from the data associated with the at least one cookie, wherein the operation of transforming cookie data comprises removing privacy related information of the cookie data;
- passing the virtual cookie derivative to a third party server outside of the content provider domain;
- evaluating, at the third party server, the derivative data value of the cookie derivative against targeting data to determine advertisement content to be returned in response to the request for content;
- and
- returning the determined advertisement content from the third party server in response to the request for content,
- wherein the at least one cookie is not modified at a client browser.
4 more elements
Dependencies are inferred from the claim text.