Communication of information during a call

A method, using a call handling system, for enabling multi-modal interaction with a telephonic device, the method comprising:

• receiving a request from a user of the telephonic device to invoke an application on the telephonic device to request a desired service;
• displaying, using the application, a single-field or a multi-field form to the user;
• receiving, from the user, information input into the form and an indication to submit the form information with a service request to a call handling system;
• establishing, using the application, a data communications session across a data network between the telephonic device and an application server associated with the call handling system;
• providing the form information to the application server during the data communications session;
• identifying, by the application server and based on the form information, a telephone number of the telephonic device;
• communicating the identified telephone number from the application server to an interactive voice response (IVR) system of the call handling system;
• establishing a voice communications session with the telephonic device by initiating an outbound call from the IVR to the telephonic device using the identified telephone number;
• executing, by the IVR, content of one or more voice pages to exchange voice information with the user during the call via the voice communications session;
• and
• executing, by the application server, content of one or more multimedia pages linked to the one or more voice pages to communicate text, image or video information to the user during the call via the data communications session.