Method and System for Presenting Personalized Content
AssigneeYahoo! Inc.
InventorLi Rong
Life of this patent
Estimating the term…
Abstract
Method and system for presenting content, is provided. A range with respect to a presenting device is determined. A device identification (ID) of the presenting device is transmitted, via the communication platform, to a first user located within the range. First content is obtained, wherein the first content is generated based on a first request from the first user. The first request is sent in association with at least the device ID and a first user ID of the first user. The first content is presented, at the presenting device, wherein the first content is personalized with respect to the first user.
Claims24
A method, implemented on a machine having at least one processor, storage, and a communication platform connected to a network for presenting content, comprising:
- determining a range with respect to a presenting device;
- transmitting, via the communication platform, a device identification (ID) of the presenting device to a first user located within the range;
- obtaining first content generated based on a first request from the first user, wherein the first request is sent in association with at least the device ID and a first user ID of the first user;
- and
- presenting, at the presenting device, the first content, wherein the first content is personalized with respect to the first user.
A method, implemented on a machine having at least one processor, storage, and a communication platform connected to a network for presenting content, comprising:
- determining a range with respect to a presenting device having a device ID;
- detecting a first user ID associated with a first user located within the range;
- generating a first request in association with at least the device ID and the first user ID;
- obtaining first content personalized based on the first request;
- and
- presenting, at the presenting device, the first content.
A method, implemented on a machine having at least one processor, storage, and a communication platform connected to a network for presenting content, comprising:
- receiving a first request, wherein
- the first request is sent in association with at least a device ID of a presenting device and a first user ID of a first user, and
- the first user is located within a predetermined range with respect to the presenting device;
- generating first content personalized based on the first request;
- and
- transmitting the first content to the presenting device, wherein the presenting device presents the first content.
An apparatus including at least one processor, storage, and a communication platform connected to a network for presenting content, comprising:
- a transmission controlling unit configured for determining a range with respect to the apparatus;
- a transmitting unit configured for transmitting, via the communication platform, a device ID of the apparatus to a user located within the range;
- a content obtaining unit configured for obtaining content generated based on a request from the user, wherein the request is sent in association with at least the device ID and a user ID of the user;
- and
- a presenting unit configured for presenting the content, wherein the content is personalized with respect to the user.
An apparatus including at least one processor, storage, and a communication platform connected to a network for presenting content, comprising:
- a detection controlling unit configured for determining a range with respect to the apparatus, wherein the apparatus has a device ID;
- a detecting unit configured for detecting a user ID associated with a user located within the range;
- a requesting unit configured for generating a request in association with at least the device ID and the user ID;
- a content obtaining unit configured for obtaining content personalized based on the request;
- and
- a presenting unit configured for presenting the content.
An apparatus including at least one processor, storage, and a communication platform connected to a network for presenting content, comprising:
- a request processing unit configured for receiving a request for content, wherein
- the request is sent in association with at least a device ID of a presenting device and a user ID of a user, and
- the user is located within a predetermined range with respect to the presenting device;
- and
- a content generating unit configured for
- generating content personalized based on the request, and
- transmitting the content to the presenting device, wherein the presenting device presents the content.
A system including at least one processor, storage, and a communication platform connected to a network for presenting content, comprising:
- a presenting device;
- a serving device;
- and
- a content presentation mechanism residing in both the presenting device and the serving device, wherein
- the presenting device
- determines a range with respect to the presenting device, and
- transmits a device ID of the presenting device to a user located within the range,
- the serving device
- receives a request from the user, wherein the request is sent in association with at least the device ID and a user ID of the user ID,
- generates content personalized with respect to the user based on the request, and
- transmits the content to the presenting device, and the presenting device
- receives the content from the serving device, and
- presents the content.
A system including at least one processor, storage, and a communication platform connected to a network for presenting content, comprising:
- a presenting device having a device ID;
- a serving device;
- and
- a content presentation mechanism residing in both the presenting device and the serving device, wherein
- the presenting device
- determines a range with respect to the presenting device,
- detects a user ID associated with a user located within the range,
- generates a request in association with at least the device ID and the user ID, and
- transmits the request to the serving device,
- the serving device
- receives the request,
- generates content personalized with respect to the user based on the request, and
- transmits the content to the presenting device, and the presenting device
- receives the content from the serving device, and
- presents the content.
A machine-readable tangible and non-transitory medium having information for presenting content, wherein the information, when read by the machine, causes the machine to perform the following:
- determining a range with respect to a presenting device;
- transmitting, via the communication platform, a device identification (ID) of the presenting device to a first user located within the range;
- obtaining first content generated based on a first request from the first user, wherein the first request is sent in association with at least the device ID and a first user ID of the first user;
- and
- presenting, at the presenting device, the first content, wherein the first content is personalized with respect to the first user.
A machine-readable tangible and non-transitory medium having information for presenting content, wherein the information, when read by the machine, causes the machine to perform the following:
- determining a range with respect to a presenting device having a device ID;
- detecting a first user ID associated with a first user located within the range;
- generating a first request in association with at least the device ID and the first user ID;
- obtaining first content personalized based on the first request;
- and
- presenting, at the presenting device, the first content.
A machine-readable tangible and non-transitory medium having information for presenting content, wherein the information, when read by the machine, causes the machine to perform the following:
- receiving a first request, wherein
- the first request is sent in association with at least a device ID of a presenting device and a first user ID of a first user, and
- the first user is located within a predetermined range with respect to the presenting device;
- generating first content personalized based on the first request;
- and
- transmitting the first content to the presenting device, wherein the presenting device presents the first content.
Dependencies are inferred from the claim text.