Delivering Content
OwnerKoushik Deepak Narayana, Shane M. Robbins +2inventors
InventorsKoushik Deepak Narayana, Shane M. Robbins, Travis S. Bowie, Peter Vaughan Denny
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Abstract
Disclosed is a method of delivering targeted content to users of a communication system comprises receiving notification data of a communication event conducted over a communication network of the communication system between at least a first and a second user of the communication system, the notification data identifying the second user and conveying information pertaining to the first user. The method further comprises selecting content for transmission to the identified second user based on the information pertaining to the first user and transmitting the selected content to a user device associated with the identified second user for delivery to the second user.
Claims20
A method of delivering targeted content to users of a communication system, the method comprising:
- receiving notification data of a communication event conducted over a communication network of the communication system between at least a first and a second user of the communication system, the notification data identifying the second user and conveying information pertaining to the first user;
- selecting content for transmission to the identified second user based on the information pertaining to the first user;
- and
- transmitting the selected content to a user device associated with the identified second user for delivery to the second user.
A computer system for delivering targeted content to users of a communication system, the computer system comprising:
- a network interface configured to receive notification data of a communication event conducted over a communication network of the communication system between at least a first and a second user of the communication system, the notification data identifying the second user and conveying information pertaining to the first user;
- and
- one or more processors configured to select content for transmission to the identified second user based on the information pertaining to the first user;
- wherein the network interface is further configured to transmit the selected content to a user device associated with the identified second user for delivery to the second user.
A computer program product comprising executable code stored on a computer-readable medium configured, when executed, to implement a method of delivering targeted content to users of a communication system, the method comprising:
- accessing record data of at least one past communication event conducted over a communication network of the communication system, the at least one past communication event between at least a first user and a second user of the communication system;
- determining from the record data a historical location of at least one of the first and second users at a past point in time during the past communication event;
- selecting content for transmission to at least the second user based on the determined historical location;
- detecting current activity in the communication system by the second user at a current point in time, the current activity at a user device associated with the second user;
- and
- responsive to detecting the current activity, transmitting the selected content to the user device for delivery to the second user.
Dependencies are inferred from the claim text.