Electrophoretic display apparatus and drive method thereof

A method for driving an electrophoretic display apparatus, comprising:

• a pair of substrates at least one of which has optical transparency;
• a plurality of pixel electrodes arranged on a substrate surface of the one substrate in a matrix form;
• a common electrode disposed on a substrate surface of the other substrate opposite to the plurality of pixel electrodes;
• a liquid body sealed in between the substrates in which one or two or more kinds of electrophoretic particles are dispersed;
• a plurality of data lines to which the pixel electrodes are connected in row units to supply pixel signals respectively;
• a plurality of switches provided between the respective pixel electrodes and the data lines connected to the respective pixel electrodes;
• a plurality of scan lines to which the switches are connected in column units and to which pulsed scanning signals for turning on the switches are supplied respectively so that pixel signals are applied to the pixel electrodes;
• a plurality of storage capacitors connected in parallel between the respective pixel electrode and the common electrode respectively;
• and
• a drive circuit that outputs a scanning signal to the scan line,
• wherein assuming a period during which no scan line is selected to be a pause period and a time required to scan all scan lines without providing any pause period to be a reference frame period, the storage capacitors can store charge enough to continuously move electrophoretic particles even after a drive voltage by one selection is turned off in a direction corresponding to the drive voltage for a period longer than the reference frame period, adds pause periods in scan line units or group units made up of a plurality of scan lines and adds a pause period so that the scan interval of each scan line is shorter than the time during which the storage capacitors can move electrophoretic particles even after the drive voltage is turned off.