Determining customer intent in an online retail environment
AssigneeTrackIF LLC
InventorsDoug Berg, Eric Caron
Life of this patent
Estimating the term…
Abstract
One embodiment of the present invention pertains to a method for receiving information about customer intent in an online retail environment. The method includes providing a user interface where the customer can select products of interest to add to a watchlist. Further, with respect to each of the items in their watchlist, the customer can also set conditions for future notifications, including but not limited to a decrease in price or a free shipping offer or stock availability.
Claims20
A method for receiving information about the intent of a user, implemented on a computer with a processor, the method comprising:
- providing a user interface for the user to select a product of interest;
- matching the selected product of interest to a product information set stored in a database;
- offering the user at least one condition to set regarding an aspect of the product of interest;
- adding the product of interest to a watchlist of products for future tracking;
- receiving, with the processor, an indication that the condition has been met;
- and
- providing a notification that the condition has been met.
A method for providing analytics to a retailer, implemented on a computer with a processor, the method comprising:
- storing a set of product information
- providing a user interface for a plurality of users to indicate an interest in a product, wherein the indication of interest includes a condition for notification;
- collecting the indications of interest in a database;
- processing the indications of interest to sort the indications of interest by at least one of product type and type of notification;
- and
- generating an advertising campaign based on the indications of interest.
A tool for tracking user intent in an online retail environment, implemented on a computer-readable medium with a processor, the tool comprising:
- a browser connected to a network, wherein the browser accesses a product on a website of an online retailer;
- a database of a plurality of product identfiers and a plurality of retailer identifiers;
- a browser plug-in, wherein the browser plug-in further comprises:
- a product identifier that utilizes the processor to identify the product on the website of an online retailer;
- a searching component that searches the database for the product identifier matching the product;
- a notification component that presents the user with a plurality of conditions for a future notification regarding the product.
- a watchlist that stores the conditions for a future notifications along with the product identifier;
- and
- a notification generator that generates a notification to the user when the conditions set on the product have been met.
Dependencies are inferred from the claim text.