Automatic bid generation

One or more non-transitory machine-readable storage media storing instructions to perform operations comprising:

• receiving information from a content provider;
• generating a bidding strategy based on the information, the bidding strategy indicating a percentage of first content to be presented at a specified location on a computing device display, the percentage of first content being a ratio of a total number of impressions of the first content to a number of impressions of the first content that could be presented at the specified location, the first content being associated with one or more criteria for providing content of interest;
• generating an initial bid for the one or more criteria in a content auction based on performance of second content that has one or more attributes in common with the first content, the initial bid comprising a monetary amount to pay in the content auction for an action relating to the first content;
• determining performance metrics for the one or more criteria and the initial bid based on results of the content auction;
• and
• automatically determining a revised bid for the one or more criteria based on the performance metrics and the bidding strategy.

A system comprising:

• memory storing instructions that are executable;
• and
• a content management system to execute the instructions to perform operations comprising:
• receiving information from a content provider,
• generating a bidding strategy based on the information, the bidding strategy indicating a percentage of first content to be presented at a specified location on a computing device display, the percentage of first content being a ratio of a total number of impressions of the first content to a number of impressions of the first content that could be presented at the specified location, the first content being associated with one or more criteria for providing content of interest;
• generating an initial bid for the one or more criteria in a content auction based on performance of second content that has one or more attributes in common with the first content, the initial bid comprising a monetary amount to pay in the content auction for an action relating to the first content;
• determining performance metrics for the one or more criteria and the initial bid based on results of the content auction;
• and
• automatically determining a revised bid for the one or more criteria based on the performance metrics and the bidding strategy.