System and method for the presentation of advertisements
AssigneePerformance Pricing Holdings, LLC
InventorAri Rosenberg
Life of this patent
Estimating the term…
Abstract
A system and method for the presentation of advertisements is present. According to one embodiment, a number of impressions of an advertisement message are presented over a computer network such as the Internet to a variety of viewer computers. Depending on the actions taken by the viewers (e.g., whether the Viewer selects the advertising message and accesses a web-link to the advertiser's web-site), bonus exposure (e.g., an additional number of impressions provided to the viewers) of the advertising message is given.
Claims20
A computer-implemented method of selling electronic advertising space using a computer system, the computer system connected to an electronic network by which the computer system can receive information from one or more viewer computers, the method comprising:
- ascertaining a cost to an entity per impression of an advertising message, the advertising message for display on a website such that the advertising message is viewable via the one or more viewer computers;
- detecting a quantity of actions performed by users of the one or more viewer computers;
- and
- as the quantity of the detected actions increases, decreasing the cost per impression of the advertising message to the entity.
A computer-implemented method of selling electronic advertising space using a computer system, the computer system connected to an electronic network by which the computer system can receive information from one or more viewer computers, the method comprising:
- generating for display an advertising message on a website, such that the advertising message is viewable via the one or more viewer computers;
- detecting a quantity of actions performed by users of the one or more viewer computers;
- and
- as the quantity of the detected actions increases, increasing a reward to an entity.
A computer-implemented method of enabling an entity to conduct an advertising campaign using a computer system, the computer system connected to an electronic network by which the computer system can receive information from one or more viewer computers, the method comprising:
- ascertaining a cost to the entity of the advertising campaign, at least one message associated with the advertising campaign for display on a website such that the advertising message is viewable via the one or more viewer computers;
- detecting a quantity of actions performed by users of the one or more viewer computers;
- and
- as the quantity of the detected actions increases, lowering the cost to the entity of the advertising campaign.
Dependencies are inferred from the claim text.