System and method for delivering media content with music-styled advertisements, including use of lyrical information

A method for delivering advertisements associated with styles of media content, including use of lyrical or other information, comprising:

• providing, at a media server including a microprocessor, a media server application executing thereon and adapted to receive requests from media devices for media content;
• providing a media streaming logic adapted to provide the media content in response to the requests from the media devices;
• providing a media style repository that stores one or more analytical and descriptive data describing the media content to be provided to the media devices;
• and
• selecting an advertisement or other sponsor-directed content to be delivered in conjunction with particular items of media content, based at least partly on an analysis of text associated with the media content being streamed in real time.

A non-transitory computer readable storage medium, including instructions stored thereon which when read and executed by one or more computer devices cause the one or more computer devices to perform the steps comprising:

• providing, at a media server, a media server application adapted to receive requests from media devices for media content;
• providing a media streaming logic adapted to provide the media content in response to the requests from the media devices;
• providing a media style repository that stores one or more analytical and descriptive data describing the media content to be provided to the media devices;
• and
• selecting an advertisement or other sponsor-directed content to be delivered in conjunction with particular items of media content, based at least partly on an analysis of text associated with the media content being streamed in real time.

A system for delivering advertisements associated with styles of media content, including use of lyrical or other information, comprising:

• a media device including a microprocessor;
• a user interface adapted to display media options corresponding to items of media content, and determine user inputs;
• and
• a media play logic adapted to control playback of media content received from a media server, including receiving an advertisement or other sponsor-directed content to be delivered in conjunction with particular items of media content, based at least partly on an analysis of text associated with the media content being streamed in real time.