US 2015/0317689 A1 · OPTIMIZING A CONTENT CAMPAIGN TO ACHIEVE A DESIRED OBJECTIVE

Abstract

Techniques to facilitate recommendations for sponsored content campaigns are described. Consistent with some embodiments, subsequent to a member of a social networking service specifying a desired objective to be achieved with a content campaign (e.g., increasing follower acquisition rate, or increasing a click-to-convert rate), a campaign optimization module provides, for a member-specified content posting, a recommended target audience that is most likely to react to the content posting in a manner that will enable the member to achieve the desired objective. Alternatively, a member may specify a desired objective and a target audience, and the campaign optimization module provides a recommendation as to the particular content posting that the member should promote or sponsor in order to achieve the desired objective.

Claims20

Dependent claims

A method comprising:

receiving, at a processor-implemented content publishing module, information indicating a desired objective for a content posting to be published to a content stream by a member of a social networking service;
receiving, at a member-targeting module, information identifying a target audience to whom the content posting is to be presented;
with a processor-implemented content selection module, automatically selecting a content posting to be published to the target audience to achieve the desired objective;
and
publishing the selected content posting in the personalized content streams of members of the target audience.

2 more elements

A non-transitory computer readable storage medium storing instructions thereon, which, when executed by a processor, cause the processor to perform operations comprising:

receiving information indicating a desired objective for a content posting to be published to a content stream by a member of a social networking service;
receiving information identifying a target audience to whom the content posting is to be presented;
automatically selecting a content posting to be published to the target audience to achieve the desired objective;
and
publishing the selected content posting in the personalized content streams of members of the target audience.

2 more elements

Dependencies are inferred from the claim text.

Optimizing a content campaign to achieve a desired objective

Life of this patent

Optimizing a content campaign to achieve a desired objective

Life of this patent

Abstract

Claims20