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AssigneeLinkedln Corporation
InventorsVenkata S.J.R. Bhamidipati, Huining Feng, Baoshi Yan, Yingfeng Oh, Michael Grishaver
Estimating the term…
Techniques to facilitate recommendations for sponsored content campaigns are described. Consistent with some embodiments, subsequent to a member of a social networking service specifying a desired objective to be achieved with a content campaign (e.g., increasing follower acquisition rate, or increasing a click-to-convert rate), a campaign optimization module provides, for a member-specified content posting, a recommended target audience that is most likely to react to the content posting in a manner that will enable the member to achieve the desired objective. Alternatively, a member may specify a desired objective and a target audience, and the campaign optimization module provides a recommendation as to the particular content posting that the member should promote or sponsor in order to achieve the desired objective.
A method comprising:
A data processing system having a processor for executing instructions stored in memory, the instructions, when executed, providing a content publishing platform comprising:
A non-transitory computer readable storage medium storing instructions, which, when executed by a processor of a server computer, cause the server computer to perform operations comprising:
Dependencies are inferred from the claim text.