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OwnerJaichander Ramesh, Addicam Y. Sanjay +4inventors
InventorsJaichander Ramesh, Addicam Y. Sanjay, Jose Avalos, Rajnish Maini, Miriam K. Daniel, Lakshman Krishnamurthy
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Various systems and methods for analytics-based advertising are described herein. A system for analytics-based advertising comprises a processing module to receive vehicle traffic data; obtain a vehicle identification of a vehicle from the vehicle traffic data, use the vehicle identification to classify the vehicle into a demographic profile, and calculate a demographic model from the demographic profile. The system includes an advertising module to access a group of advertisements and select an advertisement from the group of advertisements based on the demographic model. The system includes a presentation module to cause the advertisement to be displayed on an outdoor advertising apparatus.
A system for analytics-based advertising, the system comprising:
A method of providing analytics-based advertising, the method comprising:
A machine-readable medium including instructions, which when executed by a machine, cause the machine to perform operations comprising:
Dependencies are inferred from the claim text.