Methods and systems for placing advertisements based on social media activity

Abstract

Systems and methods for placing advertisements based on social media activity are provided. Control circuitry may retrieve a user profile for the first user and determine whether the media asset matches characteristics of the user profile. The control circuitry may detect that the first user has transmitted a communication to a remote server, which in turn transmits the communication to a plurality of other users associated with the first user on the remote server. The control circuitry may then determine whether the content of the communication is related to the media asset. In response to determining that the content of the communication is not related to the media asset and that the media asset matches characteristics of the user profile, the control circuitry may cause an advertisement to be presented to the user. The control circuitry may responsively present an advertisement.

Dependencies are inferred from the claim text.