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AssigneeSpotify AB
InventorsJason Richman, Kinshuk Mishra, Will Meyer, Alex Sarkesian
Estimating the term…
Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for selection of targeted advertisement or other sponsor-directed content based on a playlist context. A media device enables access by a user to one or more playlists of media content at a media server. Advertisements can be selected for providing to the user, based on one or more characteristics of a playlist, such as the playlist's description, or the playlist being part of an advertisement campaign. For example, a playlist bearing a particular descriptive title can be used to trigger advertisements that may be relevant to that descriptive title. Adding a particular song to a playlist can be used to trigger advertisements that may be relevant to that song.
A system for delivering a media content based on a playlist context and advertisement campaigns, comprising:
A method for delivering a media content based on a playlist context and advertisement campaigns, comprising:
A non-transitory computer readable storage medium, including instructions stored thereon which when read and executed by one or more computer devices cause the one or more computer devices to perform the steps comprising:
A system for delivering a media content based on a playlist context and advertisement campaigns, comprising:
A method for delivering a media content based on a playlist context and advertisement campaigns, comprising:
Dependencies are inferred from the claim text.