Systems and methods for selecting and displaying advertisements in association wtih image based search results

A computer implemented method of presenting advertisements in response to an image-based search query, the method comprising:

• receiving, by one or more computing devices, a search query from a client device expressed as an image;
• identifying, by the one or more computing devices, an object in the received image;
• selecting, by the one or more computing devices, an advertisement responsive to the identified object in the received image;
• identifying, by the one or more computing devices, search results responsive to the identified object the search results corresponding to a plurality of hyperlinks to websites including content associated with the identified object;
• and
• sending, by the one or more computing devices, delayed-advertisement instructions that, when executed on the client device, cause the client device to perform operations comprising:
• determining that the search results have been displayed for more than a threshold duration of time;
• and
• displaying the selected advertisement alongside the search results when it is determined that the search results have been displayed for more than the threshold duration of time.

A tangible, non-transitory, machine-readable medium storing code that when executed by a data processing apparatus cause the data processing apparatus to perform operations comprising:

• receiving a search query from a client device expressed as an image;
• identifying an object in the received image;
• selecting an advertisement responsive to the identified object in the received image;
• identifying search results responsive to the identified object, the search results corresponding to a plurality of hyperlinks to websites including content associated with the identified object;
• and
• sending delayed-advertisement instructions that, when executed on the client device, cause the client device to perform operations comprising:
• determining that the search results have been displayed for more than a threshold duration of time;
• and
• displaying the selected advertisement alongside the search results when it is determined that the search results have been displayed for more than the threshold duration of time.

A system, comprising:

• one or more processors;
• and
• memory, in communication with the processors, and storing instructions that when executed by the processors cause operations comprising:
• receiving a search query from a client device expressed as an image;
• identifying an object in the received image;
• selecting an advertisement responsive to the identified object in the received image;
• identifying search results responsive to the identified object, the search results corresponding to a plurality of hyperlinks to websites including content associated with the identified object;
• and
• sending delayed-advertisement instructions that, when executed on to the client device, cause the client device to perform operations comprising:
• determining that the search results have been displayed for more than a threshold duration of time;
• and
• displaying the selected advertisement alongside the search results when it is determined that the search results have been displayed for more than the threshold duration of time.