Collaborative reward system

A computer-implemented method of providing a collaborative reward system, comprising:

• receiving, at a central computer system, an advertisement, wherein the advertisement is provided by an advertiser and includes a discount percentage value for the advertisement;
• converting, by the central computer system, the discount percentage value to an ad point value;
• receiving, at the central computer system, an indication of a redemption of the advertisement, the indication of the redemption provided by a shopper;
• providing, by the central computer system, the shopper a first quantity of earned ad points based on the indication of the redemption of the advertisement and on the ad point value of the advertisement, and associating the shopper with a first reward distribution grid based on the first quantity of earned ad points;
• providing, by the central computer system, the advertiser a second quantity of earned ad points based on the indication of the redemption of the advertisement and on the ad point value of the advertisement, and associating the advertiser with a second reward distribution grid based on the second quantity of earned ad points;
• rewarding, by the central computer system, the shopper with a first quantity of reward currency based on the first reward distribution grid and the first quantity of earned ad points;
• and
• rewarding, by the central computer system, the advertiser with a second quantity of reward currency based on the second reward distribution grid and the second quantity of earned ad points.