Multiple crm loyalty interface framework

A computer program product comprising a machine-readable medium storing instructions that, when executed by at least one programmable processor, cause the at least one programmable processor to perform operations comprising:

• reading, from an external application by an application server hosted in an external CRM system, member activities related to each of one or more customers of a company loyalty program;
• determining, by the external CRM system, loyalty program information for at least one of the one or more customers of the company loyalty program, the loyalty program information including membership data of the least one of the one or more customers;
• determining, by an internal CRM system storing a rule group assigned to the company loyalty program, an applicability of one or more rules of the rule group to the member activities;
• and
• processing, by the internal CRM system, the one or more rules based on the member activities for an associated one or more customers of the company loyalty program.

A system comprising:

• at least one programmable processor;
• and
• a machine-readable medium storing instructions that, when executed by the at least one processor, cause the at least one programmable processor to perform operations comprising:
• read, from an external application by an application server hosted in an external CRM system, member activities related to each of one or more customers of a company loyalty program;
• determine, by the external CRM system, loyalty program information for at least one of the one or more customers of the company loyalty program, the loyalty program information including membership data of the least one of the one or more customers;
• determine, by an internal CRM system storing a rule group assigned to the company loyalty program, an applicability of one or more rules of the rule group to the member activities;
• and
• process, by the internal CRM system, the one or more rules based on the member activities for an associated one or more customers of the company loyalty program.