Method and system for linking traffic data to purchase behavior

A system for linking traffic data to transaction data, comprising:

• a transaction database configured to store a plurality of transaction data entries, wherein each transaction data entry includes data related to a payment transaction including at least a geographic location associated with the related payment transaction, a transaction time and/or date, and transaction data;
• a receiving device configured to receive traffic data, wherein the traffic data is related to vehicle traffic and includes at least a geographic traffic area, a period of time, and one or more traffic characteristics associated with the vehicle traffic;
• and
• a processing device configured to
• identify, in the transaction database, a subset of transaction data entries where each transaction data entry in the subset includes a geographic location included in a geographic transaction area corresponding to the geographic traffic area and a transaction time and/or date included in the period of time, and
• identify an economic impact of the vehicle traffic based on at least the transaction data included in each of the transaction data entries included in the identified subset.