Presenting non-suggested content items to a user of a social network account

A non-transitory computer storage medium encoded with a computer program, the program comprising instructions that when executed by data processing apparatus cause the data processing apparatus to perform operations comprising:

• receiving social network account data that indicates areas of interest and areas of non-interest associated with a particular social network account;
• receiving content data relating to a plurality of available content items;
• filtering the plurality of available content items based on the areas of interest to identify i) a plurality of suggested content items and ii) a plurality of filtered content items that are exclusive of corresponding to the areas of interest;
• identifying one or more negative indicators for the particular social network account based on the areas of non-interest;
• identifying a subset of the plurality of filtered content items based on the one or more negative indicators to provide a plurality of non-suggested content items;
• providing a graphical user interface for presentation at a client device to a user of the particular social network account, the graphical user interface including:
• a first user interface component that presents information about the suggested content items;
• and
• a second user interface component that allows the user to view information about one or more of the non-suggested content items;
• providing information for the second user interface, the information including an explanation as to why the non-suggested content items were not suggested;
• receiving feedback data based on a detection of an indication of a user's interest in viewing a content item in a non-preferred category in response to a presentation of the information about the non-suggested content items in the second user interface component, the non-preferred category determined by a user's indication of non-interest in a category;
• and
• updating the stored social network account data to modify, based on the feedback data, preference data associated with the one or more negative indicators to reflect the non-preferred category as a preferred category.

A system comprising:

• a database storing data that indicates preferred categories of content and non-preferred categories of content associated with a particular social network account;
• and
• a server configured to:
• filter a plurality of content items based on the preferred categories of content to identify i) a plurality of suggested content items corresponding to the preferred categories of content for the particular social network account and ii) a plurality of filtered content items that are exclusive of corresponding to the preferred categories of content;
• identify one or more negative indicators for the particular social network account based on the non-preferred categories of content;
• identify a subset of the plurality of filtered content items based on the one or more negative indicators to provide a plurality of non-suggested content items;
• provide a graphical user interface for presentation at a client device to a user of the particular social network account, the graphical user interface including a user interface component that presents information about the plurality of non-suggested content items and solicits user feedback on the information about the plurality of non-suggested content items;
• provide information for the second user interface, the information including an explanation as to why the non-suggested content items were not suggested;
• and
• receive feedback data based on a detection of an indication of a user's interest in viewing a content item in a non-preferred category in response to a presentation of the information about the non-suggested content items in the user interface component;
• and
• update the stored social network account data to modify, based on the feedback data, preference data associated with the one or more negative indicators to reflect the non-preferred category as a preferred category.