Digital signage system

A method of delivering media content from a digital signage system to at least one more display device, the method comprising:

• controlling a display of a terminal associated with a custom channel producer to display media asset options;
• detecting selection by the custom channel producer of a plurality of media assets based on detecting selection of displayed media asset options corresponding to the plurality of media assets, wherein at least one of the selected media assets is stored in at least one media store external to said digital signage system, each of the at least one media store storing one or more media assets deliverable to a viewing device in response to a selection by a viewer associated with said viewing device;
• validating display parameters of at least one further media asset stored in at least one media store external to said digital signage system, and selected by the custom channel producer;
• producing a custom channel comprising the selected media assets including said at least one further media asset in dependence on said display parameters;
• and
• delivering said custom channel to the one or more display devices.

A computer program product for delivering media content to at least one display device, the computer program product being embodied on a non-transient computer-readable medium and configured so as when executed on one or more processors to:

• control a display of a terminal associated with a custom channel producer to display media asset options;
• detect selection by the custom channel producer of a plurality of media assets based on detecting selection of displayed media asset options corresponding to the plurality of media assets, wherein at least one of the selected media assets is stored in at least one media store external to said digital signage system, each of the at least one media store storing one or more media assets deliverable to a viewing device in response to a selection by a viewer associated with said viewing device;
• validate display parameters of at least one further media asset stored in at least one media store external to said digital signage system, and selected by the custom channel producer;
• produce a custom channel comprising the selected media assets including said at least one further media asset in dependence on said display parameters;
• and
• deliver said custom channel to the one or more display devices.