Sponsored Stories Unit Creation from Organic Activity Stream
AssigneeFacebook, Inc.
InventorsPhilip Anastasios Zigoris, Nipun Mathur, Robert Kang-Xing Jin, Brian Thomas Boland
Life of this patent
Estimating the term…
Abstract
Methods, apparatuses and systems directed to sponsored story generation from an organic activity stream in a social networking site. A user wishing to promote an entry from an organic activity stream may, using a sponsor user interface, specify the types of stories to promote to a portion of the home page displayed to a member of a social network.
Claims20
A computer-implemented method, comprising:
- receiving sponsor specifications designating a set of story characteristics for promoting a story as a sponsored story, the story characteristics comprising an object and one or more action types;
- accessing a database of permissions for the object;
- determining if the object permissions permit sponsored stories;
- in response to a positive determination:
- generating a set of modified story characteristics based on the permissions;
- monitoring an organic activity stream for one or more stories describing an action on an object matching the designated object and one or more action types;
- and
- upon finding a match, promoting the one or more stories to be displayed as a sponsored story.
A method comprising, by one or more computing systems:
- receiving sponsor specifications designating a set of story characteristics for promoting a story as a sponsored story, the story characteristics comprising an object and one or more action types;
- monitoring an organic activity stream for one or more stories describing an action on an object matching the designated object and one or more action types;
- and
- upon finding a match, accessing a database of permissions for the object;
- determining if the object permissions permit sponsored stories for the story characteristics;
- and
- promoting the one or more stories to be displayed as a sponsored story.
A non-transitory, computer-readable medium comprising instructions operable, when executed by one or more computing systems, to:
- receive sponsor specifications designating a set of story characteristics for promoting a story as a sponsored story, the story characteristics comprising an object and one or more action types;
- access a database of permissions for the object;
- determine if the object permissions permit sponsored stories;
- in response to a positive determination:
- generate a set of modified story characteristics based on the permissions;
- monitor an organic activity stream for one or more stories describing an action on an object matching designated object and one or more action types;
- and
- upon finding a match, promoting the one or more stories to be displayed as a sponsored story.
Dependencies are inferred from the claim text.