Methods and systems to facilitate a purchase of an item on a network-based marketplace

A method comprising:

• receiving a request via an application program interface, the application program interface being presented by a network-based marketplace platform in a peer-to-peer architecture, the application program interface being utilized by the network-based marketplace platform to receive the request from a network-based social platform, the request including an identifier that identifies an item that is being offered for sale on the network-based marketplace platform, the receiving done at least in part through the use of one or more processors;
• generating, at the network-based marketplace platform, a virtual gift based on the item for sale at the network-based marketplace platform, the generating being performed at least in part by one or more processors;
• generating interface information including the virtual gift, the interface information further including a visually perceptible interface element enabling purchase of the item on the network-based marketplace platform;
• and
• communicating the interface information via the application program interface to the network-based social platform in the peer-to-peer architecture, the interface information including the visually perceptible interface element that is configured to enable, upon selection, a purchase of the item on which the virtual gift is based by utilizing the application program interface to access the network-based marketplace platform, the network-based marketplace platform and the network-based social platform being different platforms on a network and communicating in the peer-to-peer architecture via the application program interface.

A machine-readable medium having no transitory signals and storing a set of instructions that, when executed by one or more machines, cause the one or more machines to perform operations comprising:

• receiving a request via an application program interface, the application program interface being presented by a network-based marketplace platform in a peer-to-peer architecture, the application program interface being utilized by the network-based marketplace platform to receive the request from a network-based social platform, the request including an identifier that identifies an item that is being offered for sale on the network-based marketplace platform;
• generating a virtual gift based on the item for sale at the network-based marketplace platform;
• generating interface information including the virtual gift, the interface information further including a visually perceptible interface element enabling purchase of the item on the network-based marketplace platform;
• and
• communicating the interface information via the application program interface to the network-based social platform in the peer-to-peer architecture, the interface information including the visually perceptible interface element that is configured to enable, upon selection, a purchase of the item on which the virtual gift is based by utilizing the application program interface to access the network-based marketplace platform, the network-based marketplace platform and the network-based social platform being different platforms on a network and communicating in the peer-to-peer architecture via the application program interface.