Navigation and recommendation on payment checkout in a professional social network

A non-transitory computer-readable medium storing executable instructions thereon, which, when executed by a processor, cause the processor to perform operations including:

• determining a first member from a plurality of members in a social networking service is currently attempting to make a product purchase decision;
• determining a product recommendation for the first member based at least in part on respective browsing behaviors in the social networking service of a subset of the plurality of members;
• and
• providing the product recommendation to the first member.

A computer-implemented method comprising:

• determining a first member from a plurality of members in a social networking service is currently attempting to make a product purchase decision;
• while the first member attempts to make the product purchase decision:
• (i) identifying at least one product browsing pattern that meets a threshold of similarity with the first member's current browsing pattern as the first member attempts to make the product purchase decision, the at least one product browsing pattern comprising a browsing pattern associated with at least one member similar to the first member which resulted in a purchase of at least one product from the social networking service;
• (ii) determining a first product recommendation for the first member based at least in part on the at least one product;
• and
• (iii) providing the first product recommendation to the first member.