Web-behavior-augmented recommendations
AssigneeMicrosoft Corporation
InventorsRoyi Ronen, Elad Yom-Tov, Elad Ziklik, Gal Lavee
Life of this patent
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Abstract
One or more web-behavior-augmented recommendation servers augment catalog interaction data between consumers and a catalog of products with collected online web behavior data associated with individual users. The online web behavior data represents online web behavior of the each consumer outside of the catalog of products and can improve the accuracy of product recommendations, which then be presented to an individual consumer via a computer user interface.
Claims20
A processor-implemented method comprising:
- collecting catalog interaction data representing interaction between individual users and a catalog of products;
- augmenting the catalog interaction data with collected online web behavior data associated with one or more of the individual users, the online web behavior data representing online web behavior of the each user outside of the catalog of products;
- and
- transmitting a recommendation of a product based on the augmented catalog interaction data for presentation in a user interface to one of the individual users.
One or more tangible computing processor-readable storage medium articles of manufacture storing programming instructions executable by a computing processor for performing a computing process, the computing process comprising:
- collecting catalog interaction data representing interaction between individual users and a catalog of products;
- collecting online web behavior data associated with one or more of the individual users, the online web behavior data representing online web behavior of the each user outside of the catalog of products;
- augmenting the catalog interaction data with the collected web behavior data;
- and
- transmitting a recommendation of a product based on the augmented catalog interaction data for presentation in a user interface to one of the individual users.
A system comprising:
- one or more recommendation server devices configured to augment collected catalog interaction data representing interaction between individual users and a catalog of products with collected online web behavior data associated with one or more of the individual users, the online web behavior data representing online web behavior of the each user outside of the catalog of products, the one or more recommendation server devices being further configured to identify a product for recommendation to one of the individual users based on the augmented catalog interaction data;
- and
- one or more interfaces communicatively coupled to the one or more recommendation server devices and configured to transmit a recommendation of a product based on the augmented catalog interaction data for presentation in a user interface to one of the individual users.
Dependencies are inferred from the claim text.