Ad hoc merchant configuration system

A method, comprising:

• receiving, by a system provider device through communication over a network with a merchant device that is located at a merchant physical location, a request to establish a merchant virtual storefront from the merchant device;
• determining, by the system provider device, the merchant physical location associated with the merchant device;
• analyzing, by the system provider device, the request to establish the merchant virtual storefront to determine a merchant offering;
• and
• generating, by the system provider device, the merchant virtual storefront that includes the merchant offering and the merchant physical location, and providing the merchant virtual storefront to a customer device.

A non-transitory machine-readable medium comprising a plurality of machine-readable instructions which, when executed by one or more processors, are adapted to cause the one or more processors to perform a method comprising:

• receiving a request to establish a merchant virtual storefront from a merchant device;
• determining a merchant physical location associated with the merchant device;
• analyzing the request to establish the merchant virtual storefront to determine a merchant offering;
• and
• generating a merchant virtual storefront that includes the merchant offering and the merchant physical location, and providing the merchant virtual storefront to a customer device.