Systems and methods for selecting, serving, and displaying advertisement content based on a point of interest

A non-transitory computer readable storage medium having computer-executable program instructions stored thereon, that are executable by a computer to cause steps comprising:

• providing a user interface for receiving user-selected bid parameters from an advertiser, the user interface allowing one or more individual geographic points of interest to be selected or input by the advertiser;
• obtaining a bid-parameter-set that specifies the one or more individual geographic points of interest selected or input by the advertiser via the user interface;
• receiving a request for an advertisement, the request generated in response to user interaction with graphically displayed content corresponding to a geographic point of interest, wherein the request for an advertisement is generated in response to user interaction with a marker corresponding to the geographic point of interest and graphically displayed on a geographic map, the marker being one of a plurality of interactive markers on the geographic map;
• determining whether the geographic point of interest corresponds to at least one of the one or more individual geographic points of interest selected or input by the advertiser;
• and
• submitting to an auction for selecting an advertisement to serve the request for an advertisement, in response to at least determining that the geographic point of interest corresponds to the at least one of the one or more individual geographic points of interest selected or input by the advertiser, an auction bid corresponding to the bid-parameter-set.

An advertisement-server (ad-server) system, comprising:

• a processor;
• a memory;
• and
• an auction module stored on the memory, the auction module is being configured to:
• provide a user interface for receiving user-selected bid parameters from an advertiser, the user interface allowing one or more individual geographic points of interest to be selected or input by the advertiser;
• obtain a bid-parameter-set that specifies the one or more individual geographic points of interest selected or input by the advertiser via the user interface;
• receive a request for an advertisement, the request generated in response to user interaction with graphically displayed content corresponding to a geographic point of interest, wherein the request for an advertisement is generated in response to user interaction with a marker corresponding to the geographic point of interest and graphically displayed on a geographic map, the marker being one of a plurality of interactive markers on the geographic map;
• determine whether the geographic point of interest corresponds to at least one of the one or more individual geographic points of interest selected or input by the advertiser;
• and
• submit to an auction for selecting an advertisement to serve the request for an advertisement, in response to at least determining that the geographic point of interest corresponds to at least one of the one or more geographic points of interest, an auction bid corresponding to the bid-parameter-set.

A computer-implemented method for auctioning an advertisement space, the method comprising:

• providing, by the one or more computing devices, a user interface for receiving user-selected bid parameters, the user interface allowing one or more individual geographic points of interest to be selected or input;
• receiving, by the one or more computing devices, a request for an advertisement, the request generated in response to user interaction with graphically displayed content corresponding to a geographic point of interest, wherein the request for an advertisement is generated in response to user interaction with a marker corresponding to the geographic point of interest and graphically displayed on a geographic map;
• assessing, by the one or more computing devices, a plurality of bid-parameter-sets, a first of the bid-parameter-sets comprising a first set of one or more individual geographic points of interest selected or input by a first advertiser via the user interface for which a corresponding auction bid is to be submitted, and a second of the bid-parameter-sets comprising a second set of one or more individual geographic points of interest selected or input by a second advertiser via, the user interface for which a corresponding auction bid is to be submitted;
• determining, by the one or more computing devices, that the geographic point of interest does correspond to at least one of the one or more individual geographic points of interest of the first set of one or more individual geographic points of interest;
• determining, by the one or more computing devices, that the geographic point of interest does not correspond to at least one of the one or more individual geographic points of interest of the second set of one or more individual geographic points of interest;
• submitting, by the one or more computing devices, to an auction for selecting an advertisement to serve the request for an advertisement, in response to at least determining that the geographic point of interest does correspond to the at least one of the one or more individual geographic points of interest of the first set of one or more individual geographic points of interest, an auction bid corresponding to the first of the bid-parameter-sets;
• and
• excluding, by the one or more computing devices, from submission to the auction for selecting an advertisement to serve the request for an advertisement, in response to at least determining that the geographic point of interest does not correspond to the at least one of the one or more individual geographic points of interest of the second set of one or more individual. geographic points of interest, an auction bid corresponding to the second of the bid-parameter-sets.