Digital-media advertising optimization platform

Abstract

This invention provides a model and architecture that allows databases from diverse advertisers/brands and databases from diverse digital content providers to be virtually intertwined without compromising privacy and without actually comingling any of information any the databases. A trusted third party establishes relationships with advertisers/brands on the one hand and digital content providers on the other hand. If desired, additional demographic information about individuals who have established relationships with the advertisers/brands and the digital content providers may also be utilized to further target the advertising. As described in more detail below and in connection with the drawings and attachments hereto, using the method and architecture of the present invention, advertising can be targeted precisely and in accordance with strategic concerns, rather than using a best estimate as to the optimality of the advertising based on the opinions and gut-instincts of an advertising executive or advertising campaign management-team.

Dependencies are inferred from the claim text.